ATP & Lexus Ink Major Global Partnership | ATP Tour | Tennis

Lexus, one of many world’s main premium automotive manufacturers, has grow to be the Official Automotive Associate and Platinum Associate of the ATP Tour, from 2023.

The main multi-year partnership will see Lexus construct out match partnerships in key markets, partaking premium fan demographics as Official Automobile throughout a portfolio of ATP Tour occasions. That is along with the lately introduced partnership between Lexus and the LTA in the UK, together with the Cinch Championships (Queen’s) and Rothesay International (Eastbourne), in addition to the Fayez Sarofim & Co. U.S. Males’s Clay Courtroom Championship (Houston). ATP and Lexus may also work collectively to determine extra partnerships with ATP tournaments and gamers, from this season.

As a spotlight, from 2023, Lexus turns into Platinum Associate and Official Automotive Associate of the Nitto ATP Finalsto be held from November 12 to 19 in Turin, Italy. Lexus will present a fleet of electrified fashions, together with the brand new all-electric Lexus RZ 450e, to help transportation of gamers, officers, and different friends in the course of the match.

Lexus may also obtain year-round model publicity throughout ATP Tour’s fast-growing digital and social platforms, together with Title Partnership of ATP Head2Head, a well-liked interactive function that permits followers to discover rivalries between gamers on Tour.

Lexus is a pioneer in electrification within the premium automotive business, constructing in the direction of a holistic sustainable mobility imaginative and prescient, known as Lexus Electrified. The model’s complete electrified portfolio contains self-charging electrical hybrid, plug-in electrical hybrid, and all-electric fashions. Selling using such fashions throughout ATP tournaments, in 2023 and past, aligns with the ATP Tour’s local weather ambitions beneath ATP Serves and UN Sports activities for Local weather Motion, which features a Internet Zero emissions goal by 2040.

ATP CEO Massimo Calvelli mentioned: “The ATP Tour and Lexus manufacturers inform a narrative of innovation, efficiency and excellence, that additionally completely aligns with our efforts beneath ATP Serves. Our followers and clients come first, and our manufacturers each function with a concentrate on offering unforgettable experiences. We’re delighted to welcome Lexus as an ATP Tour Platinum Associate and to construct on that shared narrative throughout our international platforms.”

TME Vice President Lexus and Worth Chain Pascal Ruch mentioned: “At Lexus, we undertake a human centred method in all the pieces we do. This not solely applies to our automobiles but in addition to the category main expertise we offer to our clients. Our aim is to place a smile on the face of our clients. We see a fantastic match with tennis competitors, the place particular person efficiency creates final pleasure. We’re thrilled to accomplice with the ATP Tour and to share the fervour of top-level tennis with hundreds of thousands of followers throughout Europe and past.”